A checksum failure feels like Rufus being fussy. It is the opposite - it is the one warning standing between you and a Windows installation that corrupts itself halfway. Here is what the check actually proves and why re-downloading is a fix, not a defeat.
Every ISO has a fingerprint. A checksum - usually a SHA-256 value - is computed from the file's exact contents, and if even one byte changed during download, the fingerprint changes completely. Rufus shows the checksums of the image you selected, and serious download pages publish the official value beside the file. When yours does not match, or Rufus flags the image during writing, the message is simple: this file is not the file its publisher released. Treat that as information, not as an obstacle to click through.
A Windows ISO is 5 to 6 GB moving through browsers, download managers, hotel Wi-Fi and tired hard disks. An interrupted resume, a browser that quietly truncated the file, a failing USB stick the ISO was copied onto - each produces a file that looks complete, has almost the right size, and is internally broken. The install such a file produces typically dies mid-way with missing-file errors, or worse, completes with a subtly damaged system. The checksum exists to catch all of this in ten seconds, before a drive is even written.
Get-FileHash .\YourFile.iso -Algorithm SHA256 and read the full hashThere is no repair for a mismatched ISO, and you should distrust any tool offering one. Download the image again, properly this time:
Then suspicion moves from the file to the USB drive itself. Dying flash memory accepts a write and silently returns different data. Rufus has a built-in answer: enable Check device for bad blocks (two passes) before writing. It takes longer, and it will expose a drive that cannot be trusted. A drive that fails the bad-block check is finished as an installer - retire it. Testing the same verified ISO on a different pen drive settles the question in minutes, and it is why the checksum matters: it lets you stop blaming the file and find the real culprit.
The comparison video shows a checksum being verified live - where Rufus displays it, where Microsoft publishes the official value, and what a mismatch actually looks like.
Watch Full VideoYou can, and it is a bad idea. A corrupt image that installs is worse than one that fails, because the damage surfaces later as random crashes and failed updates that nobody connects back to the ISO. Re-download - it costs minutes, the alternative costs weekends.
On the same page where the Windows ISO is downloaded, in the section about verifying your download. Linux distributions publish theirs beside the download links as SHA256SUMS files. Only trust values from the publisher's own page, never from a forum post.
Related but different. A format or bootability warning means Rufus does not recognise the image structure - very common with truncated downloads too - while a checksum mismatch is mathematical proof the file changed. Either warning earns the same first move: verify the hash against the official value.